Sea of Nations - A Campaign Close to My Heart
Over the past few months, I’ve had the privilege of working with the Sea of Nations team to build the communications strategy for their first major campaign launch. Together with the campaign director, Antonia Burke, I helped shape the foundations by gathering the important information, defining the audience, refining the narrative, and finding the right words to capture the heart of the cause.
We spoke with the board, worked with partner organisations to align messages for greater impact, and collaborated closely with a talented web developer who brought it all to life online. By the end of this first phase, we had a clear wireframe, a strong story, and a website ready to connect caring people and coastal communities across borders.
This work was especially meaningful to me as I first brought this issue to Antonia several years ago, knowing how deeply the lives of the Tiwi Islanders are tied to the health of the sea.
It was about getting the right message to the right person at the right time!
Watching this grassroots movement grow and then having the chance to return to support it strategically felt like closing a powerful circle.
Sea of Nations is about connection between islands, cultures, and people whose survival depends on the shared seas and oceans. It is about making sure First Nations communities and those who rely on the sea are consulted before any decisions are made that could cause harm.
I am so proud to have contributed to this first chapter of Sea of Nations, and I cannot wait to see the impact it continues to have in protecting livelihoods, culture, biodiversity, and the deep cultural bonds that unite us all through the sea.
At Oceans Eco Motive, I help purpose-driven organisations and campaigns find their voice, strengthen their story, and build strategies that connect people to the change they care about most. Working on Sea of Nations reminded me why I do what I do, to support people on the frontline make waves that matter.
